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	<title>The Augustus Collection Blog</title>
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	<description>Article features, destinations, hotels and events.</description>
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		<title>Distinctive Terrain and Rich History Enjoyed by Visitors to Cappadocia</title>
		<link>http://blog.augustuscollection.com/distinctive-terrain-and-rich-history-enjoyed-by-visitors-to-cappadocia/</link>
		<comments>http://blog.augustuscollection.com/distinctive-terrain-and-rich-history-enjoyed-by-visitors-to-cappadocia/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 07:52:58 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Destinations]]></category>
		<category><![CDATA[Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4051</guid>
		<description><![CDATA[Located in the Central Anatolia Region of Turkey, Cappadocia is a popular tourist destination, known for its distinctive geological terrain and rich history. Cold, snowy winters and hot, dry summers, combined with its high altitude and inland location, give Cappadocia a moderate, continental climate desired by many. Nearly 10,000 years ago, one of the earliest known [...]]]></description>
				<content:encoded><![CDATA[<p>Located in the Central Anatolia Region of Turkey, Cappadocia is a popular tourist destination, known for its distinctive geological terrain and rich history. Cold, snowy winters and hot, dry summers, combined with its high altitude and inland location, give Cappadocia a moderate, continental climate desired by many. Nearly 10,000 years ago, one of the earliest known communities was founded in this area.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2011/10/buckle_church.jpg"><img class="alignnone size-medium wp-image-1729" alt="Cappadocia" src="http://blog.augustuscollection.com/wp-content/uploads/2011/10/buckle_church-300x199.jpg" width="300" height="199" /></a></p>
<p><strong>Underground Cities, Cave Houses, and Historic Mansions</strong></p>
<p>The site of ancient volcanoes, many of Cappadocia&#8217;s houses, churches, and monasteries were carved out of the soft rocks of volcanic deposits. One of the most famous sites in central Turkey is the Göreme Open Air Museum. It contains churches and chapels from as early as the 9th century that were carved from rock. Visitors can peruse the famous underground cities of Derinkuyu, Kaymakli, Ozkanak and Gaziemir. For cave houses and historic mansions, vacationers might like to visit Göreme, Urgup, Uchisar, and Guzelyurt.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2011/10/destination-turkey-cappadocia.jpg"><img class="alignnone size-medium wp-image-1737" alt="Cappadocia" src="http://blog.augustuscollection.com/wp-content/uploads/2011/10/destination-turkey-cappadocia-300x168.jpg" width="300" height="168" /></a></p>
<p><strong>Adventure continues in Cappadocia</strong></p>
<p>For additional adventure in Cappadocia, many prefer to go hot-air ballooning in Göreme or trekking in Ihlara Valley, Guzelyurt, Urgup, or Göreme.  Cappadocia&#8217;s unique topography and underground cities provide the setting for many movies and commercials. In 2011, the movie Ghost Rider: Spirit of Vengeance, starring Nicolas Cage, was filmed in Cappadocia.</p>
<p><strong>Augustus Collection provides travel services in many destinations</strong></p>
<p>The <a title="Augustus Collection" href="http://www.augustuscollection.com" target="_blank">Augustus Collection</a> is the preferred business to business company by many in the travel industry for its <a title="Representation" href="http://www.augustuscollection.com/work_with_us.php" target="_blank"><strong>representation</strong></a> of travel trade entities globally, including resorts, hotel groups, travel brands, event planning and tourism related businesses. We provide expertise in contracting and contract implementation into several marketing programs, successfully and consistently bringing new revenues to our clients. Our team of experts provide social media management, technology applications, lead generation, content writing and destination management services. We are a results-driven company offering customized and targeted programs to suit travel industry companies. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> today to discuss how we can help your company increase its ROI and visibility.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong><br />
Founded in 2011, the Augustus Collection is a professional Travel Marketing and a Hotel Representation Company specialising in the meetings, conference and events sector within the travel industry.   Augustus Collection assists travel brands with Content Translation, Content Writing, Event Planner Services, Online Community Software, Online Surveys and Research Applications, Performance Affiliate Marketing, Performance Retargeting, Performance Search Engine Marketing, Performance Website and Booking Engine, Social Media Management, Sales Representation and Web Listing or Brand Reputation.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>Adventures in Ho Chin Minh City</title>
		<link>http://blog.augustuscollection.com/adventures-in-ho-chin-minh-city/</link>
		<comments>http://blog.augustuscollection.com/adventures-in-ho-chin-minh-city/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 07:49:32 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Destinations]]></category>
		<category><![CDATA[Hotel Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4044</guid>
		<description><![CDATA[Though Ho Chi Minh City is still Vietnam’s largest and most prosperous city, many foreigners better recognize it by its previous name, Saigon. Today, the city holds nearly 10 million Vietnamese citizens and travelers, and has become the place for tourists to go during travels to Ho Chi Minh City. As Vietnam’s largest city, Ho [...]]]></description>
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<p>Though Ho Chi Minh City is still Vietnam’s largest and most prosperous city, many foreigners better recognize it by its previous name, Saigon. Today, the city holds nearly 10 million Vietnamese citizens and travelers, and has become the place for tourists to go during travels to Ho Chi Minh City.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/06/4.jpg"><img class="alignnone size-medium wp-image-4046" alt="Ho Chin Minh City" src="http://blog.augustuscollection.com/wp-content/uploads/2013/06/4-300x200.jpg" width="300" height="200" /></a></p>
<p>As Vietnam’s largest city, Ho Chi Minh City has since its founding played substantial roles in most of the events of Vietnam’s history. For tourists, this means a number of interesting historical sites lie in wait around the city, but perhaps the most spectacular site is the Cu Chi tunnels. The large network of underground tunnels that run throughout the country are best accessed at Cu Chi, where guests can crawl through the tunnels, visit some of the conference rooms, and even eat traditional Vietnamese meals in the same style a soldier would have eaten. Though many of the tunnels have been widened and installed lights, a number of the original dangers, including collapsing tunnels and booby traps still exist in the tunnel, but dangerous routes have been clearly marked and identified.</p>
<p>While adventuring through the tunnel systems of Cu Chi is certainly an exhilarating way to spend a day, another of Vietnam’s most popular attractions may be more in line for guests looking for extreme activities. Various attractions companies and tour operators provide unique tours for visitors. One of the most popular motorbike tour companies in Ho Chi Minh is famous for its gorgeous drivers. Others are sought for the off-road and cultural activities. Knowing which operators to use is important to guarantee the safety and thrill of the tour for visitors.</p>
<p><a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank"><strong>Augustus Collection</strong></a> is partnered with many hotels across the globe in providing innovative and creative <a title="Hotel Representation" href="http://www.augustuscollection.com/work_with_us.php" target="_blank"><strong>representation</strong></a> and <a title="Marketing Services" href="http://www.augustuscollection.com/how_we_can_help.php" target="_blank"><strong>marketing services</strong></a>. Our team has an extensive network of partners, advanced technology and contacts and can help increase visibility and booking potential for your hotel or hotel group. Contact us now to discuss how we may be of service.</p>
<p>All above pictures reproduced courtesy of <a title="Gianni Malnati" href="http://500px.com/GianniMalnati" target="_blank"><strong>Gianni Malnati</strong></a></p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong><br />
Founded in 2011, the Augustus Collection is a professional Travel Marketing and a Hotel Representation Company specialising in the meetings, conference and events sector within the travel industry.   Augustus Collection assists travel brands with Content Translation, Content Writing, Event Planner Services, Online Community Software, Online Surveys and Research Applications, Performance Affiliate Marketing, Performance Retargeting, Performance Search Engine Marketing, Performance Website and Booking Engine, Social Media Management, Sales Representation and Web Listing or Brand Reputation.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>The travels of the Emperor Augustus</title>
		<link>http://blog.augustuscollection.com/the-travels-of-the-emperor-augustus/</link>
		<comments>http://blog.augustuscollection.com/the-travels-of-the-emperor-augustus/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 08:46:12 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Content Writing]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4038</guid>
		<description><![CDATA[This month will see many of us heading for the sunshine as the holiday season starts in earnest. A Roman emperor was never really at leisure, but Augustus was certainly well travelled. During his time as emperor he visited every Roman province except for Africa and Sardinia at least once. He particularly liked to travel [...]]]></description>
				<content:encoded><![CDATA[<p>This month will see many of us heading for the sunshine as the holiday season starts in earnest. A Roman emperor was never really at leisure, but Augustus was certainly well travelled. During his time as emperor he visited every Roman province except for Africa and Sardinia at least once. He particularly liked to travel by sea, and was sometimes accompanied on his journeys by his wife, Livia.</p>
<p>In a world without television, newspapers or the internet, travelling widely was the best way for an emperor to make himself known to his subjects. It gave Augustus a chance to demonstrate his generosity, for example by paying for public buildings or giving out donations of money. Many Italian towns were so proud to receive a visit from Augustus that they decided to celebrate its anniversary from then onwards as their local New Year’s Day.</p>
<p><a href="http://www.flickr.com/photos/19479358@N00/4415835850/"><img class="alignnone size-medium wp-image-4041" alt="Augustus at Kalabsha" src="http://blog.augustuscollection.com/wp-content/uploads/2013/06/Augustus-at-Kalabsha-225x300.jpg" width="225" height="300" /></a></p>
<p>Augustus sometimes needed to visit the provinces on military business or to calm local concerns. After defeating Antony and Cleopatra in 30 BC he spent a year in Egypt and Asia Minor (modern Turkey), rebuilding his relationship with cities and client kingdoms who had been on the opposing side in the civil war. Tensions were eased as he improved the infrastructure, reconfirmed local rights and privileges, and even found time for a little tourism. In Egypt, he visited the tomb of Alexander the Great, and placed a golden crown and flowers on the body as a mark of respect.</p>
<p>Later on, a more leisurely journey took in Sicily, Greece, Asia Minor and Syria over the course of the years 22 and 19 BC. As in Italy and Egypt, Augustus spent his time resolving local problems and giving donations to the local people. Rather than return to Rome during the winter, when bad weather made sailing dangerous, Augustus stayed in a villa on the island of Samos. After all, who can blame him? With its beaches, mountains and historic sites, Samos is still a popular holiday destination today.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/06/romanempireaugustus.jpg"><img class="alignnone size-medium wp-image-4039" alt="Roman Empire" src="http://blog.augustuscollection.com/wp-content/uploads/2013/06/romanempireaugustus-300x207.jpg" width="300" height="207" /></a></p>
<p>Augustus didn’t have the Internet, but we do and it definitely dictates how we do business. The web is based strictly upon content. Content creates interest. Content drives sales and revenues. Content provides information about a product or service. Content builds social media communities.</p>
<p><a title="Content Writing" href="http://www.augustuscollection.com/social_a.php" target="_blank"><strong>Content writing</strong></a> is a critically important component for website strategies and success. Not everyone is good at writing; it takes a special and developed skill, experience, professionalism, online marketing knowledge and very importantly, a passion for it. Augustus Collection provides a complete portfolio of writing services with clientèle ranging from global hotel companies, event planners, restaurants, tourism agencies and many others. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> to discuss your content writing needs, we can assist!</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong><br />
Founded in 2011, the Augustus Collection is a professional Travel Marketing and a Hotel Representation Company specialising in the meetings, conference and events sector within the travel industry.   Augustus Collection assists travel brands with Content Translation, Content Writing, Event Planner Services, Online Community Software, Online Surveys and Research Applications, Performance Affiliate Marketing, Performance Retargeting, Performance Search Engine Marketing, Performance Website and Booking Engine, Social Media Management, Sales Representation and Web Listing or Brand Reputation.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>Is Social Media Important For A Business?</title>
		<link>http://blog.augustuscollection.com/is-social-media-important-for-a-business/</link>
		<comments>http://blog.augustuscollection.com/is-social-media-important-for-a-business/#comments</comments>
		<pubDate>Fri, 31 May 2013 06:45:07 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4028</guid>
		<description><![CDATA[What exactly is “social media”? Technically it refers to written interactions between people whereas information, images and comments are shared. Social media creates a community or network of like-minded individuals through user-generated content. Using web-based computer technology as well as mobile applications, social media is always readily available. Social media is substantially different from traditional [...]]]></description>
				<content:encoded><![CDATA[<p>What exactly is “social media”? Technically it refers to written interactions between people whereas information, images and comments are shared. Social media creates a community or network of like-minded individuals through user-generated content.</p>
<p>Using web-based computer technology as well as mobile applications, social media is always readily available. Social media is substantially different from traditional media as it is current information exchange and more opinion-based from users.</p>
<p>The age-old adage of “word of mouth” being the best form of advertising has certainly had resurgence with the advent of social media. Instantaneous reviews as well as special offers can occur at any time. Through the online community, friends sharing positive experiences and endorsing a business is worth gold to the business owner.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Food2.jpg"><img class="alignnone size-medium wp-image-4031" alt="Awesome Thai" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Food2-300x300.jpg" width="300" height="300" /></a></p>
<p>Should a business utilize social media? The simple answer is yes. Some business owners still don’t understand the importance of using social media since there is not a direct measurable ROI associated. However, without being on the leading social media sites, the business will lose the opportunity of marketing to a huge audience as well as appearing as a bit of a “dinosaur”, not up with state-of-the-art marketing techniques. The non-participating business will not be part of the like-minded community and will miss out on revenue generating streams.</p>
<p>One of the best Thai food restaurants in London, Awesome Thai, contracted with our team of experts last year to implement and manage their social media strategy. With careful analysis of the business, competitive landscape, and special features of the restaurant, we designed a social media campaign.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/384344_181073275350895_1419320907_n.jpg"><img class="alignnone size-medium wp-image-4032" alt="Awesome Thai" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/384344_181073275350895_1419320907_n-300x189.jpg" width="300" height="189" /></a></p>
<blockquote><p>Lertchai Worravuthitaveekul, Owner of Awesome Thai &#8220;My wife and myself run a Thai Restaurant in Barnes, and have been very impressed with what Social Media can do for our business. Our focus has been to communicate flavors and hospitality traditions of Thailand, and although we were unsure of what to expect, the response has been very impressive.” Lertchai continues “We&#8217;ve gained new customers since joining the social media community and some of our new customers have specifically come to eat in our restaurant to experience our Thai Hospitality join us at <a title="Awesome Thai" href="http://www.facebook.com/AwesomeThaiCuisine" target="_blank">http://www.facebook.com/AwesomeThaiCuisine</a> and follow us at <a title="Awesome Thai" href="https://twitter.com/awesomethai1" target="_blank">@AwesomeThai1</a> on Twitter”</p></blockquote>
<p>Augustus Collection has been selected to handle <a title="Social Media" href="http://www.augustuscollection.com/social_a.php" target="_blank"><strong>social media</strong></a> implementation, management, campaigns and design for many companies. We can assist with your company, as well. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> for a free consultation.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong><br />
Founded in 2011, the Augustus Collection is a professional Travel Marketing and a Hotel Representation Company specialising in the meetings, conference and events sector within the travel industry.   Augustus Collection assists travel brands with Content Translation, Content Writing, Event Planner Services, Online Community Software, Online Surveys and Research Applications, Performance Affiliate Marketing, Performance Retargeting, Performance Search Engine Marketing, Performance Website and Booking Engine, Social Media Management, Sales Representation and Web Listing or Brand Reputation.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>“I Want it All” opens at Palazzo Pfanner in Lucca</title>
		<link>http://blog.augustuscollection.com/i-want-it-all-opens-at-palazzo-pfanner-in-lucca/</link>
		<comments>http://blog.augustuscollection.com/i-want-it-all-opens-at-palazzo-pfanner-in-lucca/#comments</comments>
		<pubDate>Mon, 27 May 2013 09:47:48 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Content Writing]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4021</guid>
		<description><![CDATA[Anthony Moman’s “I Want it All” will open at Palazzo Pfanner in Lucca on June 3 and continue on display through June 13. The show, in collaboration with Fineco Bank, Lucca under the patronage of the Municipality of Lucca, will showcase 15 paintings in acrylic on canvas. One sculpture in barbed wire and Swarovski crystals [...]]]></description>
				<content:encoded><![CDATA[<p>Anthony Moman’s “I Want it All” will open at Palazzo Pfanner in Lucca on June 3 and continue on display through June 13. The show, in collaboration with Fineco Bank, Lucca under the patronage of the Municipality of Lucca, will showcase 15 paintings in acrylic on canvas. One sculpture in barbed wire and Swarovski crystals will also be featured by the iconic British artist.</p>
<p>Anthony Moman weaves recurring images of icons and cult objects of our times into his masterpieces. The abstract recreates on canvas the disorientation and loss of values that the artist encounters in everyday life.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/iwantitall.jpg"><img class="alignnone size-medium wp-image-4023" alt="Anthony Moman" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/iwantitall-200x300.jpg" width="200" height="300" /></a></p>
<p>Art critic Alice Barontini comments, “They are seductive images, immediate and compelling.”</p>
<p>Anthony was born in 1966 in London. He could be seen as a child sketching and putting his mental images to paper and then canvas. He studied at the Art and Design at St. Albans College. He moved with his family to Lucca in 2004 and has become a legendary artist in the region.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Iwanttobefree2.jpg"><img class="alignnone size-medium wp-image-4024" alt="Anthony Moman" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Iwanttobefree2-200x300.jpg" width="200" height="300" /></a></p>
<p>Augustus Collection provides business to business sales and <a title="Marketing Services" href="http://www.augustuscollection.com/how_we_can_help.php" target="_blank"><strong>marketing services</strong></a> for the travel trade globally. We customize programs and platforms to the European marketplace.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>Endless Attractions in Sant’Agnello</title>
		<link>http://blog.augustuscollection.com/endless-attractions-in-santagnello/</link>
		<comments>http://blog.augustuscollection.com/endless-attractions-in-santagnello/#comments</comments>
		<pubDate>Fri, 24 May 2013 14:11:27 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Destinations]]></category>
		<category><![CDATA[Hotel Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4015</guid>
		<description><![CDATA[Sant’Agnello provides a marvellous opportunity for a day trip for visitors touring the surrounding region which includes areas such as Naples, Pompeii and Capri. It does have its various tourist services including several well-appointed hotels and an array of restaurants and cafés but the main draw of the town is its high altitude and accompanying [...]]]></description>
				<content:encoded><![CDATA[<p>Sant’Agnello provides a marvellous opportunity for a day trip for visitors touring the surrounding region which includes areas such as Naples, Pompeii and Capri. It does have its various tourist services including several well-appointed hotels and an array of restaurants and cafés but the main draw of the town is its high altitude and accompanying breath-taking views.</p>
<p>Visitors to Sant&#8217;Agnello agree that views of the sea at sunset will alone make the short trip off the beaten tourist path well worth the effort. If you are staying in town, the Majestic Palace Hotel provides the perfect place to enjoy those sunsets.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Sant’Agnello4.jpg"><img class="alignnone size-medium wp-image-4017" alt="Sant’Agnello" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Sant’Agnello4-300x207.jpg" width="300" height="207" /></a></p>
<p>For day-trippers, there is an elevator that goes to the shore right off the main street in the hotel district (any local will be able to guide you) where you can watch either from the sand below or from the rocks above.</p>
<p>The local winemakers are always eager to share their vintages with visitors and they do so with unparalleled hospitality. Both the restaurants and accommodations in Sant&#8217;Agnello offer luxury at rates that would be difficult to find in other parts of Europe.</p>
<p><strong><a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> is partnered with many hotels across the globe in providing innovative and creative <a title="Representation" href="http://www.augustuscollection.com/work_with_us.php" target="_blank"><strong>representation</strong></a> and marketing services. Our team has an extensive network of partners, advanced technology and contacts and can help increase visibility and booking potential for your hotel or hotel group. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> now to discuss how we may be of service.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>What is Search Engine Marketing?</title>
		<link>http://blog.augustuscollection.com/what-is-search-engine-marketing/</link>
		<comments>http://blog.augustuscollection.com/what-is-search-engine-marketing/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:58:53 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=4008</guid>
		<description><![CDATA[Search engine marketing, otherwise referred to as SEM, has evolved into an essential form of performance marketing for any business with an online presence. SEM promotes websites via increasing visibility in search engine results pages or SERPS. This is accomplished through optimization as well as advertising. Search engine optimization (SEO) is generally the first phase [...]]]></description>
				<content:encoded><![CDATA[<p><a title="Search Engine Marketing" href="http://www.augustuscollection.com/performance_marketing.php" target="_blank"><strong>Search engine marketing</strong></a>, otherwise referred to as SEM, has evolved into an essential form of performance marketing for any business with an online presence. SEM promotes websites via increasing visibility in search engine results pages or SERPS. This is accomplished through optimization as well as advertising. Search engine optimization (SEO) is generally the first phase in preparing a website for further marketing and advertising initiatives. SEO rewrites website content through various keywords, long-tail keyword phrases, meta tags and other specialized processes for the purpose of obtaining a higher search engine ranking.</p>
<p>Once the website is optimized, search engine marketing can and should take place. Various methods are used to improve or implement search engine marketing with two of the most important steps being the following:</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Web-marketing.jpg"><img class="alignnone size-medium wp-image-3959" alt="Performance Marketing" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Web-marketing-198x300.jpg" width="198" height="300" /></a></p>
<p><strong>Keywords</strong><br />
Some people mistakenly think adding a few words they “believe” to be keywords will do the trick. That is not the case. Keyword research and further analysis is required to ensure proper indexing in the search engines.</p>
<p><strong>Analytic tools</strong><br />
There are various web analytic tools as well as HTML validation providing website data such as simple traffic counting, tagging, search behavior, bounce rates and many more sophisticated processes used by professionals. Conversion rate is the single most important criteria when analysing the performance of the website.</p>
<p>The team at <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank"><strong>Augustus Collection</strong></a> is well-versed in the ever-changing environment of the Internet with special expertise in the <a title="Performance Marketing" href="http://www.augustuscollection.com/performance_marketing.php" target="_blank"><strong>performance marketing</strong></a> component of search engine marketing for the travel industry. Contact us to discuss how we can assist with improving or implementing SEM for your online business.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>The Glory and Art of San Remo</title>
		<link>http://blog.augustuscollection.com/the-glory-and-art-of-san-remo/</link>
		<comments>http://blog.augustuscollection.com/the-glory-and-art-of-san-remo/#comments</comments>
		<pubDate>Fri, 17 May 2013 08:44:53 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Destinations]]></category>
		<category><![CDATA[Hotel Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3987</guid>
		<description><![CDATA[It&#8217;s the kind of story that has an almost cinematic feel: A village destroyed by an earthquake on Ash Wednesday leaving nothing behind. This was the grim reality for those who lived there and it stood quite the way it was left by the quake for nearly 80 years. It was resurrected by an ever-growing [...]]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s the kind of story that has an almost cinematic feel: A village destroyed by an earthquake on Ash Wednesday leaving nothing behind. This was the grim reality for those who lived there and it stood quite the way it was left by the quake for nearly 80 years.</p>
<p>It was resurrected by an ever-growing group of international artists who, despite the resistance of local authorities, would begin the arduous task of rebuilding it brick by brick to re-elevate it to its current glory. This is just one reason to visit majestic San Remo.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/San-Remo-2.jpg"><img class="alignnone size-medium wp-image-3992" alt="San Remo" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/San-Remo-2-300x275.jpg" width="300" height="275" /></a></p>
<p>After paying due reverence to that glowing example of the triumph of the human spirit, visitors will also be inspired by the many multi-cultural museums and architectural marvels that fill the city. From the Museo Civico with its eclectic collection of both artistic and archaeological pieces to the Chiesa Russa Ortodossia – the city&#8217;s centre of worship for the Russian Orthodox Church, to the many quaint cafés and upscale gourmet eateries, there is no shortage of things to love about this amazing city. Its charm and its rich history precede it in ways that will make any holiday there one of memories that will last a lifetime.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/San-Remo-3.jpg"><img class="alignnone size-medium wp-image-3993" alt="San Remo" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/San-Remo-3-300x200.jpg" width="300" height="200" /></a></p>
<p>Hotels throughout the world depend upon the Augustus Collection team for <a title="Hotel Representation" href="http://www.augustuscollection.com/work_with_us.php" target="_blank"><strong>representation</strong></a> and marketing services. Through our extensive experience in the travel market as well as our vast network of partners and contacts, we are able to bring creativity and innovative ideas to hotels. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Give us a call now</strong></a> to discuss how we can help your hotel.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>Groups Prefer to Hold Events at The Gresham Metropolitan</title>
		<link>http://blog.augustuscollection.com/groups-prefer-to-hold-events-at-the-gresham-metropolitan/</link>
		<comments>http://blog.augustuscollection.com/groups-prefer-to-hold-events-at-the-gresham-metropolitan/#comments</comments>
		<pubDate>Mon, 13 May 2013 05:00:38 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Event Planner]]></category>
		<category><![CDATA[Hotel Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3978</guid>
		<description><![CDATA[It may be referred to as Ireland&#8217;s “second city” but to the people that live there, Cork is second to none.  The residents are swelling with pride and they have good reason: the city is brimming with rich history, regal architecture including several castles, sweeping views and enough excitement to more than fill the average [...]]]></description>
				<content:encoded><![CDATA[<p>It may be referred to as Ireland&#8217;s “second city” but to the people that live there, Cork is second to none.  The residents are swelling with pride and they have good reason: the city is brimming with rich history, regal architecture including several castles, sweeping views and enough excitement to more than fill the average holiday.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Blackrock-Castle.jpg"><img class="alignnone size-medium wp-image-3979" alt="Blackrock Castle" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Blackrock-Castle-300x225.jpg" width="300" height="225" /></a></p>
<p>Those who fancy exploring historic buildings will find Cork to be the ideal destination.  Start by taking in the view from the top of the Church of St. Anne, and then get various other perspectives from vantage points like Shandon Tower.   Blarney and Blackrock castle also call to those looking for ways to experience history up close.  For travellers who prefer a slower pace but appreciate the local colour, Cork&#8217;s many parks offer hours of quiet reflection amid pristinely landscaped yards and botanical gardens.</p>
<p>Stroll the English Market for a light lunch or tour some of the many art galleries, museums and landmarks throughout the city in the afternoon, then enjoy a great meal at one of Cork&#8217;s many Michelin Star-rated restaurants in the evening. At night, it&#8217;s a party at every corner bar and pub.  Round out the night with some locally-brewed libations and a little late-night nosh.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/English-Market-2.jpg"><img class="alignnone size-medium wp-image-3980" alt="English Market" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/English-Market-2-300x200.jpg" width="300" height="200" /></a></p>
<p><a title="Work With Us" href="http://www.augustuscollection.com/work_with_us.php" target="_blank"><strong>Augustus Collection</strong></a> is partnered with Gresham Hotels with the Gresham Metropole leading the hotels in Cork with its rich ambiance, upscale amenities and services, and outstanding conference facilities.  Offering the highest standards along with a staff that tends to every detail, big or small, the “Met” is an ideal venue in which to hold meetings.  With 12 superior meeting rooms including a grand ballroom, the Met is perfect for business conferences, workshops, receptions, celebrations, special occasions and events, and other group gatherings.</p>
<p>Through our <a title="Event Planner" href="http://www.augustuscollection.com/event_planner.php" target="_blank"><strong>event planning</strong></a> division and our affiliation with Gresham Hotels, we are able to negotiate hotel rooms, meeting space, food functions, entertainment and any other component of group travel.  <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> today to discuss opportunities to stay at this grand hotel in the fascinating city of Cork and explore all that our event planning team has to offer group.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<slash:comments>0</slash:comments>
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		<title>What’s Wet, Wild and in Las Vegas?</title>
		<link>http://blog.augustuscollection.com/whats-wet-wild-and-in-las-vegas/</link>
		<comments>http://blog.augustuscollection.com/whats-wet-wild-and-in-las-vegas/#comments</comments>
		<pubDate>Fri, 10 May 2013 07:00:41 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Event Planner]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3972</guid>
		<description><![CDATA[The brand new Wet ‘n’ Wild Las Vegas, of course! The massive water theme park will make its debut on Memorial Day weekend, just when the temperatures are solidly in the triple digits and visitors along with residents are ready for some cool activities. The Hoover Half Pipe, Rattler, Colorado Cooler and Splash Island are [...]]]></description>
				<content:encoded><![CDATA[<p>The brand new <a title="Wet 'n' Wild Las Vegas" href="http://wetnwildlasvegas.com/" target="_blank"><strong>Wet ‘n’ Wild Las Vegas</strong></a>, of course! The massive water theme park will make its debut on Memorial Day weekend, just when the temperatures are solidly in the triple digits and visitors along with residents are ready for some cool activities.</p>
<p>The Hoover Half Pipe, Rattler, Colorado Cooler and Splash Island are just a few of the 25+ rides and attractions at this amazing family-friendly water park. Whether an adrenaline addict or more of a leisure lover, this park has it all.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/wet_n_wild_Las.jpg"><img class="alignnone size-medium wp-image-3974" alt="Wet N Wild Las Vegas" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/wet_n_wild_Las-300x232.jpg" width="300" height="232" /></a></p>
<p>Wet ‘n’ Wild has a long history in Las Vegas. For many years it was a popular water park located on the Las Vegas Strip near the now-closed Sahara Hotel. The park also closed several years ago. By popular demand, the latest, greatest Wet ‘n” Wild is reopening in a new area of Las Vegas much to the delight of locals, visitors and groups.</p>
<p>The facility has function space and packages available and caters to various types of group events including corporate, team-building, incentive and other business gatherings. <a title="Event Planner" href="http://www.augustuscollection.com/event_planner.php" target="_blank"><strong>Augustus Collection</strong></a> has a full event planning division that can handle every detail for corporate events at venues like Wet ‘n’ Wild in Las Vegas. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> today to explore what adventures we have available for your corporate event.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Emperor Augustus&#8217; House In Rome, The Original Palace</title>
		<link>http://blog.augustuscollection.com/emperor-augustus-house-in-rome-the-original-palace/</link>
		<comments>http://blog.augustuscollection.com/emperor-augustus-house-in-rome-the-original-palace/#comments</comments>
		<pubDate>Mon, 06 May 2013 09:53:48 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Content Writing]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3963</guid>
		<description><![CDATA[How did Rome’s first emperor live? The emperors who came after Augustus certainly dwelt in style. Nero famously built himself a ‘Golden House’ – so called because it was decorated with gold and precious stones. But Augustus preferred to strike a more modest note. He lived for most of his life on the Palatine hill [...]]]></description>
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<p>How did Rome’s first emperor live? The emperors who came after Augustus certainly dwelt in style. Nero famously built himself a ‘Golden House’ – so called because it was decorated with gold and precious stones. But Augustus preferred to strike a more modest note.</p>
<p>He lived for most of his life on the Palatine hill in the centre of Rome. This was a popular neighbourhood for Roman politicians, because it overlooked the Forum where the senate house, the law courts and the rostra (a platform for political speech-making) could all be found. Living on the Palatine meant being close to the heart of Roman politics.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/View-from-Domus-Augustana.jpg"><img class="alignnone size-medium wp-image-3964" alt="View from Domus Augustana" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/View-from-Domus-Augustana-300x199.jpg" width="300" height="199" /></a></p>
<p>Augustus was careful to make sure that his house was no more luxurious than those of his neighbours. The biographer Suetonius reports that it was small, with no marble decoration or fine mosaic pavements, and only a few columns made from rough volcanic stone. For Augustus, this was a way of showing that he was happy to live in the same style as any other senator or magistrate in Rome. His attention would be focused on good government and building projects for the people – not fine living for himself.</p>
<p>But Augustus could still use his house as a status symbol. In 28 BC, a temple was completed next door to the house for Apollo, his patron deity. With a god as his neighbour, it would be clear to all that Augustus enjoyed divine favour. The following year, the senate voted Augustus the right to display an oak-leaf crown and laurel branches around his door in thanks for bringing the civil wars to an end. So everyone who came to visit the emperor would be reminded of his achievements.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Apollo.jpg"><img class="alignnone size-medium wp-image-3965" alt="Apollo" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Apollo-224x300.jpg" width="224" height="300" /></a></p>
<p>The ancient name for the Palatine hill was ‘Palatium’, and because the emperors who came after Augustus lived there too, palatium came to mean simply ‘where the emperor lived’. It is the root of our word ‘palace’ – and all because of where Augustus chose to make his home.</p>
<p>Today “home” has many meanings in the fast paced online world. Home page, home office, and of course, the almighty Google Home. Content is truly the king of our online survival and Google and other search engines dictate how we present content to maximize effectiveness. <a title="Content Writing" href="http://www.augustuscollection.com/social_a.php" target="_blank"><strong>Content writing</strong></a> is a specialized skill as much as an ever-changing art. Augustus Collection provides complete content writing services as part of our portfolio of services. We work with very large global accounts, small local businesses and every type of company in between.</p>
<p><a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> to discuss how we can maximize the effectiveness, user experience, and conversion potential for your website.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>How Affiliate Marketing Can Help Your Business</title>
		<link>http://blog.augustuscollection.com/how-affiliate-marketing-can-help-your-business/</link>
		<comments>http://blog.augustuscollection.com/how-affiliate-marketing-can-help-your-business/#comments</comments>
		<pubDate>Fri, 03 May 2013 12:14:20 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Performance Marketing]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3957</guid>
		<description><![CDATA[Affiliate marketing, also referred to as performance marketing, is effectively an advertising method that utilizes website owners as online publishers – like your local newspaper running advertisements. Between the advertiser and publisher a commission structure is agreed upon to reward the website owner for transactions generated from their site. The website owner becomes a publisher [...]]]></description>
				<content:encoded><![CDATA[<p>Affiliate marketing, also referred to as performance marketing, is effectively an advertising method that utilizes website owners as online publishers – like your local newspaper running advertisements. Between the advertiser and publisher a commission structure is agreed upon to reward the website owner for transactions generated from their site.</p>
<p>The website owner becomes a publisher when ads or links for advertisers are placed on their site with tracking software embedded to report transactions from the publisher’s website. A performance marketing program is based strictly on a rewarding publishers for sales generated. The advantage for the advertiser is having a wide and targeted distribution of their brand with no upfront costs.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Affiliate-Marketing.jpg"><img class="alignnone size-medium wp-image-3958" alt="Affiliate Marketing" src="http://blog.augustuscollection.com/wp-content/uploads/2013/05/Affiliate-Marketing-300x300.jpg" width="300" height="300" /></a></p>
<p>Various performance marketing platforms are available. Depending on the industry, selecting a qualified and productive program is very important and it pays to research your options carefully. As Augustus Collection specializes in the travel industry, we have partnered with the world’s largest performance marketing agency which provides connectivity of travel brands to over 100,000+ publishers.</p>
<p>A cost-effective and productive advertising method, <a title="Performance Marketing" href="http://www.augustuscollection.com/performance_marketing.php" target="_blank"><strong>performance marketing</strong></a> should be implemented at all hotels. We at Augustus Collection would be happy to discuss options for your company.  <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> for more details.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>The Language of Global Business Service</title>
		<link>http://blog.augustuscollection.com/the-language-of-global-business-service/</link>
		<comments>http://blog.augustuscollection.com/the-language-of-global-business-service/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 08:37:26 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[content translation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3948</guid>
		<description><![CDATA[A coined phrase, “the language of business”, has taken on a new meaning in recent years as e-commerce dominates most business environments. If business language is effective on a website, it converts to a sale, revenue for the company. When language is not effective, what happens? With global e-commerce, millions of people access various business [...]]]></description>
				<content:encoded><![CDATA[<p>A coined phrase, “the language of business”, has taken on a new meaning in recent years as e-commerce dominates most business environments. If business language is effective on a website, it converts to a sale, revenue for the company.</p>
<p>When language is not effective, what happens? With global e-commerce, millions of people access various business websites for the purpose of possibly purchasing goods or services. Other than technical issues, what can cause a lost sale?</p>
<p>a. The website communication is not clear<br />
b. There are errors or inaccurate information on the site<br />
c. The website does not translate to other languages<br />
d. Ignoring cultural differences<br />
e. Not acknowledging international measurement differences in currencies, sizes, distances, etc.</p>
<p>With literally thousands and thousands of choices for consumers from across the globe via the web, people only spend a couple of minutes, if that, on a website that does not meet their needs and then they abandon the site. Hence, high bounce rates and no sales.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/03/9627338_m.jpg"><img class="alignnone size-medium wp-image-3802" alt="freelance writing" src="http://blog.augustuscollection.com/wp-content/uploads/2013/03/9627338_m-300x221.jpg" width="300" height="221" /></a></p>
<p>Augustus Collection efficiently counteracts these problems with a complete portfolio of writing and translation services through our <strong><a title="Content Translation" href="http://www.augustuscollection.com/social_a.php" target="_blank">Social A+</a> </strong>program. Partnered with global writing and translation firms, we are able to provide quality content writing services including:</p>
<p>• Website content<br />
• Blog articles<br />
• Marketing collateral<br />
• Press releases<br />
• Newsletters<br />
• Editing and proof reading<br />
• Business documents</p>
<p>Augustus Collection understands the critical importance of proper language translation. In ensuring a company’s keywords accurately placed to support SEO efforts as well as proper translation of the content into the various languages, the opportunity of online business transactions is increased. By providing product and document translation accurately and effectively and multilingual DTP, we can provide your company with a turn-key solution for all content writing and translation needs. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> now to discuss how we can assist.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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		<title>Super Summer Theatre in Las Vegas &#8211; A Great Group Getaway</title>
		<link>http://blog.augustuscollection.com/super-summer-theatre-in-las-vegas-a-great-group-getaway/</link>
		<comments>http://blog.augustuscollection.com/super-summer-theatre-in-las-vegas-a-great-group-getaway/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 09:18:29 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Event Planner]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3939</guid>
		<description><![CDATA[Famous for bright lights, never-ending action, flash and glamour, Las Vegas is a playground for visitors from all across the globe. With a short 15 mile drive west of the city, another type of bright lights and action are underway. Super Summer Theatre is celebrating its 38th season with the launch of the 2013 performance [...]]]></description>
				<content:encoded><![CDATA[<p>Famous for bright lights, never-ending action, flash and glamour, Las Vegas is a playground for visitors from all across the globe. With a short 15 mile drive west of the city, another type of bright lights and action are underway.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Spring-Mountain-Ranch-Park3.jpg"><img class="alignnone size-medium wp-image-3942" alt="Spring Mountain Ranch Park" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Spring-Mountain-Ranch-Park3-300x200.jpg" width="300" height="200" /></a></p>
<p>Super Summer Theatre is celebrating its 38th season with the launch of the 2013 performance schedule. Super Summer Theatre takes place at picturesque Spring Mountain Ranch Park, within an outdoor theatre venue set in the Blue Diamond and Red Rock Canyon area. Due to the park elevation being around 3750 feet, the climate is 10-15 degrees cooler than Las Vegas Valley which attracts thousands of visitors throughout the hot desert months. With over 500 acres, previously a working ranch was in operation and had various owners throughout the decades including millionaire Howard Hughes and German actress Vera Krupp. At one point in time, it was a retreat for celebrities and very wealthy visitors.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Super-Summer-Theatre3.jpg"><img class="alignnone size-medium wp-image-3943" alt="Super Summer Theatre Las Vegas" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Super-Summer-Theatre3-300x200.jpg" width="300" height="200" /></a></p>
<p>The elevated stage area is set amongst towering mountains, surrounded by the natural beauty of the desert including cactus, wildflowers, red rock formations and wildlife. The plays begin at 8:00 p.m. When gates open at 5:00 p.m. a long line of cars arrive with attendees gleefully coming in with picnic baskets full of goodies, coolers, blankets and pillows. With a short walk through a gently winding entrance to the park, the surrounding beauty of nature is breath-taking as the sun begins to set behind the mountains over the natural desert landscape. Seating consists of a large flat, grassy area framed by trees and hills where people choose a spot, lay the blanket out, unpack the picnic baskets and ice chests, and begin their feast under the stars. The outdoor picnic opportunity in the cool mountains is one of great parts of Super Summer Theatre.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Super-Summer-Theatre2.jpg"><img class="alignnone size-medium wp-image-3944" alt="Super Summer Theatre Las Vegas" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/Super-Summer-Theatre2-300x190.jpg" width="300" height="190" /></a></p>
<p>This has become a popular activity for corporate groups in Las Vegas looking for a cool off-Strip adventure. Planning an event long-distance can be confusing and cumbersome but not when you utilize the <strong><a title="Event Planner" href="http://www.augustuscollection.com/event_planner.php" target="_blank">event planning</a> </strong>services of Augustus Collection. With offices in London and in Las Vegas, our team can organize a complete group itinerary in Las Vegas through our event planning division. We can incorporate unique activities that will create a memorable experience. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> today to explore possibilities in Las Vegas, the Entertainment Capital of the World.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.<br />
<a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.<br />
For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
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		<title>The Gathering Ireland, Come Home And Be A Part Of It</title>
		<link>http://blog.augustuscollection.com/the-gathering-ireland-come-home-and-be-a-part-of-it/</link>
		<comments>http://blog.augustuscollection.com/the-gathering-ireland-come-home-and-be-a-part-of-it/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 10:10:24 +0000</pubDate>
		<dc:creator>Cleo</dc:creator>
				<category><![CDATA[Event Planner]]></category>
		<category><![CDATA[Hotel Representation]]></category>

		<guid isPermaLink="false">http://blog.augustuscollection.com/?p=3929</guid>
		<description><![CDATA[The Gathering Ireland 2013 is gearing up for the massive musical festivals taking place over the next several weeks. Frequently referred to simply as “The Gathering”, it is a government supported tourism initiative in Ireland for the purpose of motivating the Irish diaspora to take part in a global heritage celebration. The Irish diaspora is [...]]]></description>
				<content:encoded><![CDATA[<p>The Gathering Ireland 2013 is gearing up for the massive musical festivals taking place over the next several weeks. Frequently referred to simply as “The Gathering”, it is a government supported tourism initiative in Ireland for the purpose of motivating the Irish diaspora to take part in a global heritage celebration. The Irish diaspora is comprised of Irish emigrants and descendants located in other countries outside of Ireland.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/The-Gathering-Ireland-2.jpg"><img class="alignnone size-medium wp-image-3932" alt="The Gathering Ireland" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/The-Gathering-Ireland-2-300x150.jpg" width="300" height="150" /></a></p>
<p>Dublin saw the festivities begin at a spectacular New Years Eve Festival, and throughout 2013 there are clan gatherings, festivals, sport, music and special events being held across the country. Ireland has opened its arms calling friends and family home to its cities and villages across the world.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/nye-dublin_1280x768.jpg"><img class="alignnone size-medium wp-image-3935" alt="Dublin New Years Eve" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/nye-dublin_1280x768-300x180.jpg" width="300" height="180" /></a></p>
<p>Tourists visiting major cities in Ireland such as Dublin and Cork have the opportunity to stay at fine hotels such as the Gresham Metropole in Cork or The Gresham Dublin. Both hotels are upscale luxury heritage properties with rich history and premium locations.</p>
<p>One of the most popular performances in Ireland is the dance artistry of Riverdance. This year’s Gathering Ireland has a special program hosted by Riverdance and that is creating “Gathering, the longest line.” They are extending an invitation for everyone to come to Ireland and participate in the forming of the longest dance line with the goal of beating the current Guinness World record. The record was set by a group of 652 dancers in Nashville, Tennessee in the U S. The event will take place on July 21 with dance lessons and other activities during the preceding days that week.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2013/04/533.jpg"><img class="alignnone size-medium wp-image-3933" alt="Eisenhower Penthouse Suite" src="http://blog.augustuscollection.com/wp-content/uploads/2013/04/533-300x200.jpg" width="300" height="200" /></a></p>
<p>Gresham Hotels offer luxurious accommodations, extensive function space and personal attention to every detail to ensure each event is unique and successful. Gathering Ireland is a perfect time to gather your own group together and come across to participate in one of the most exciting events in the world. Augustus Collection can handle all group arrangements through our <a title="Event Planner" href="http://www.augustuscollection.com/event_planner.php" target="_blank"><strong>event planner</strong></a> division. <a title="Contact Us" href="http://www.augustuscollection.com/contact.php" target="_blank"><strong>Contact us</strong></a> today to discuss the full range of amazing possibilities.</p>
<p><a href="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large.jpg"><img class="alignnone size-medium wp-image-2399" alt="Augustus Collection" src="http://blog.augustuscollection.com/wp-content/uploads/2012/01/AC_logo_large-300x118.jpg" width="300" height="118" /></a></p>
<p><strong>About <a title="Augustus Collection" href="http://www.augustuscollection.com/" target="_blank">Augustus Collection</a></strong> Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.</p>
<p><a title="Augustus Couture" href="http://www.augustuscouture.com/" target="_blank">Augustus Couture</a>, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.</p>
<p>For more information about Augustus Collection, visit its website at <strong><a href="http://www.augustuscollection.com/">http://www.augustuscollection.com</a></strong></p>
<p>&nbsp;</p>
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