In recent years, there has been an enormous paradigm shift from traditional marketing and sales methods. With the onset of social media and the impact it has had on society, business owners and managers have had to virtually learn a whole new world of marketing along with new skills and social media language.
As social media channels such as Facebook, Twitter and Google Plus hold such a substantial position in online marketing tactics, marketing professionals have a full-time job in staying top of the ever-changing social media industry. Most companies outsource this major and ongoing project to social media experts.
Social media is different from traditional advertising methods. It is not measurable in the same way as in the standard older method of advertising with “dollars spent dollars earned” simple tracking. Sophisticated technology is available through the various channels as well as through stand-alone applications and in most cases is geared more towards the success of community building, information and page sharing, and ultimately branding awareness.
What social media channels are most effective?
Most people have their own social media channel preferences and success stories to back their choices. However, it would be rare to find someone who doesn’t support Facebook as one of the most effective programs. With millions of people participating to some degree on Facebook, what better location for such a large, captive audience? Facebook offers endless options for businesses to build their community and brand recognition.
Twitter originally was used by individuals to stay connected in real time. Through the past few years, businesses have found it to be a valuable venue to connect people to their companies. Sharing up-to-the-minute information about services, products, deals and real-time market information is what Twitter does best for companies in engaging audience participants.
One of the newer players, albeit a giant player in the social media arena, is Google Plus. Using the power and branding behind Google, Google Plus was sure to be a success when launched a couple years ago. Posts, images, feeds and video “hangouts” are all part of the sharing mechanisms found within this social media channel. Streaming and recording conversations is one of the features for playing later. True to the nature of Google, Google Plus provides superior analytical programs for measuring social effectiveness and increasing conversion.
An online pinboard for images, Pinterest is an open forum for anyone to post pictures and comments. Pinterest offers various options for businesses to share information, promote their goods and services through imagery, and to build their community. Various tools are available to build traffic to the company’s page, as well.
Does my company need a blog?
That question is easily answered. Yes, every company should have a blog and consider it part of the social media campaign. A blog is a powerful tool for communicating company and interesting information as well as building a community of followers. It is essentially a tool for two-way communication exchange and provides valuable feedback to the business owners and management. If a blog is well-written and handled correctly, it will become a strong viral marketing vehicle as the community builds trust in the brand. A blog also creates or enhances a company’s online presence.
How does my company get started in social media?
Implementing a social media campaign for businesses is not for beginners. Effective social media management is a combination of skill, science and experience. Time and money can easily be wasted if not set-up and managed properly through the various channels. Augustus Collection offers Social A+, an in-depth social media service staffed with experts in the industry. We offer a full array of customized packages and services for any type or size business. We have a successful track record in our portfolio of social media clients. Contact us for more information and to explore social media options for your company.
About Augustus Collection
Founded in 2011, The Augustus Collection is a travel industry B2B Sales and Marketing consultancy, generating revenue of £2.3 million in 2012 to a dynamic client portfolio of independent hoteliers, travel technology firm BookingCore, the world’s largest hotel services organization Magnuson Worldwide, and global leader performance marketing company AffiliRed. In 2013 Augustus Collection increased it’s service portfolio with international partnerships providing content writing service as part of it’s Social A+ program, and to provide European event planners a full destination management service (DMC) to Las Vegas and Key USA cities as part of its Event Planner program.
Augustus Couture, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.
For more information about Augustus Collection, visit its website at http://www.augustuscollection.com