A coined phrase, “the language of business”, has taken on a new meaning in recent years as e-commerce dominates most business environments. If business language is effective on a website, it converts to a sale, revenue for the company.
When language is not effective, what happens? With global e-commerce, millions of people access various business websites for the purpose of possibly purchasing goods or services. Other than technical issues, what can cause a lost sale?
a. The website communication is not clear
b. There are errors or inaccurate information on the site
c. The website does not translate to other languages
d. Ignoring cultural differences
e. Not acknowledging international measurement differences in currencies, sizes, distances, etc.
With literally thousands and thousands of choices for consumers from across the globe via the web, people only spend a couple of minutes, if that, on a website that does not meet their needs and then they abandon the site. Hence, high bounce rates and no sales.
Augustus Collection efficiently counteracts these problems with a complete portfolio of writing and translation services through our Social A+ program. Partnered with global writing and translation firms, we are able to provide quality content writing services including:
• Website content
• Blog articles
• Marketing collateral
• Press releases
• Editing and proof reading
• Business documents
Augustus Collection understands the critical importance of proper language translation. In ensuring a company’s keywords accurately placed to support SEO efforts as well as proper translation of the content into the various languages, the opportunity of online business transactions is increased. By providing product and document translation accurately and effectively and multilingual DTP, we can provide your company with a turn-key solution for all content writing and translation needs. Contact us now to discuss how we can assist.
About Augustus Collection Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.
Augustus Couture, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.
For more information about Augustus Collection, visit its website at http://www.augustuscollection.com