Everyone in online business has heard and should be living by the belief that “content is king.” While it may seem that the phrase is overused, it absolutely is true. The online world moves at the speed of lightning and fresh content is the foundation for the success of online business.
Online content is used for website information, social media, blogs, advertisements, posts and many other copywriting projects. All content should be original and relative to the business. Content should be refreshed (add new content) frequently to maintain the audience and the interest of search engines.
A business owner or manager is very busy running the company. He or she may not be proficient in writing skills. But the contemporary and savvy business owner knows the importance of dynamic written communication.
Enter the freelance writer.
Established freelance writers have experience and expertise in many writing disciplines and categories. Generally a qualified writer has a strong understanding of the components involved with online writing.
A freelance writer is skilled at incorporating appropriate keywords into articles and posts as requested by clients. The keywords help drive traffic to the websites if used effectively.
Freelance writers have a range of fees and fee schedules. Some may charge per word while others may charge per hour. Many charge per project or retainer contract. Using a freelance writer is efficient and economical for a business as the writer is not a paid employee; he or she is an independent contractor. Therefore, customary employer benefits and taxes do not apply.
Strong freelance writers are in high demand today due to the ongoing platform of “content is king” in the online market. Choosing a qualified writing service is paramount in attaining high quality content for a company’s audience. The purpose of content is to entice readers to learn about a company, develop interest and respect for the brand, and create a following.
Augustus Collection and Top Dog Publishing have partnered to provide freelance writing services to complement the complete package of marketing services available. Contact us for information and options available to complete your online marketing plan.
About Augustus Collection
Founded in 2011, The Augustus Collection is a travel industry B2B Sales and Marketing consultancy, generating revenue of £2.3 million in 2012 to a dynamic client portfolio of independent hoteliers, travel technology firm BookingCore, the world’s largest hotel services organization Magnuson Worldwide, and global leader performance marketing company AffiliRed.
Augustus Couture, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.
For more information about Augustus Collection, visit its website at http://www.augustuscollection.com
