With the ever-increasing need for fresh and frequent online content, freelance writing has become an industry within itself.
When we look at all of the areas involving online businesses that require content, it can be overwhelming. What small to mid-size business owner has the time to write and manage web content, blog articles and posts, special articles, social media updates, promotions and other forms of communication?
The next question is “how many owners have the writing skills and expertise to handle online communications?” Business and social writing skills are not always a major part of an executive’s arsenal of talents.
Lastly, can a small to mid size company afford to hire a staff writer? Not in most cases.
A freelance writer is an independent contractor. This means the writer is not hired as an employee. Companies do not have to pay the writer a salary with benefits and associated taxes or provide that person with equipment and supplies.
Selecting a freelance writer
A professional freelance writer will have an accreditation from a recognized educational institute in a standard writing discipline. The writer should have current clients and recommendations. Preferably the professional freelance writer will have a website with information about the business and related experience.
The writer should be willing and happy to provide published writing samples. The writer should also be able to produce testimonials and references; many times this information can be found on the writer’s website.
Terms and expectations
The freelance writer will generally gather basic information from the client such as purpose for the content, length of article desired, and if any keywords are to be incorporated. If so, the client should provide the list of keywords in advance to the writer.
It is very important for both the writer and the client to understand prior to the commencement of the writing project what expectations and goals are, including completion timelines and fee schedules. A written agreement encompassing all terms should be signed by both parties at time of agreement.
Augustus Collection and partner Top Dog Publishing will work together in providing marketing and freelance writing services. Both companies have extensive business development, sales, marketing and freelance writing/communication experience and a solid portfolio of clients. Contact us today for a free analysis and customised plan for your business.
About Augustus Collection
Founded in 2011, The Augustus Collection is a professional business to business sales and marketing company incorporating specialised programs and platforms for fashion, hotels, hotel groups, travel media and travel technology companies in the European marketplace.
Augustus Couture, an Augustus Collection brand dedicated to fashion featuring “Style Me” personal shopping services in London, an online fashion store “The Look”, and online fashion blog “Couture Novus”.
For more information about Augustus Collection, visit its website at http://www.augustuscollection.com
